Helping Health Tech Leaders Turn Growth Challenges Into Growth Strategies
Building a healthcare technology company is hard.
The market is complex. Buyers are demanding. EHR vendors are becoming platforms. AI is reshaping workflows. Competition is intensifying—and having a great product is no longer enough.
You need to know where to compete, how to differentiate, and how to turn strategy into revenue.
That is where Antales comes in.
Antales provides independent executive advisory and growth strategy for healthcare technology and B2B software companies.
We help founders, CEOs and business leaders answer the questions that matter most:
- Which markets should we pursue?
- Who is our ideal customer?
- How should we position our product?
- Why isn’t our sales growth where it should be?
- How should we price and package our offering?
- Which EHRs or technology companies should we partner with?
- How do we enter or expand in healthcare?
- Where can AI create real commercial value?
- What should we do next—and what should we stop doing?
Strategy grounded in experience
Antales is led by Aleksey Miroff, a healthcare technology and B2B software executive with experience spanning technology, innovation, sales, marketing and business strategy.
Most recently, Aleksey served as VP of Sales & Marketing at Bizmatics, a Harris Computer company and developer of the PrognoCIS EHR platform.
That experience matters.
Healthcare technology growth sits at the intersection of product, technology, market dynamics, sales, marketing, partnerships and customer needs.
Antales brings those perspectives together.
From strategy to execution
We are not interested in producing strategy documents that sit on a shelf.
Our work is designed to help leadership teams make better decisions and act on them.
Depending on the challenge, that can mean:
Go-to-Market Strategy
Defining the markets, customers, positioning and channels that create the strongest growth opportunity.
Healthcare Technology Strategy
Understanding EHRs, healthcare buyers, competitive dynamics, partnerships and the evolving healthcare technology ecosystem.
Sales & Commercial Strategy
Identifying barriers to growth across pipeline, sales process, pricing, packaging and channels.
Market Intelligence
Turning fragmented market and competitor information into actionable strategic insight.
Partnership Strategy
Identifying and evaluating EHR, technology and channel partnerships that can accelerate distribution.
AI Strategy
Determining where AI can create meaningful product, workflow and commercial advantages—not simply adding AI because everyone else is.
An independent perspective
Sometimes leadership teams don’t need another employee.
They need someone who can step outside the organization, understand the business quickly, challenge assumptions and provide an experienced perspective on what to do next.
That’s the role Antales is designed to play.
Senior expertise. Independent perspective. Practical execution.
If you’re building or growing a healthcare technology company and facing a difficult strategic or commercial decision, let’s talk.